Ecolife.com is a sustainable fashion search engine that connects conscious consumers with the world's most responsible brands through a curated, AI-powered marketplace.

We started Ecolife.com to solve a common frustration: while more people than ever want to shop sustainably, the fashion industry remains clouded by greenwashing and fragmented information. Our goal is to make sustainability clear, accessible, and efficient for users.

Through AI-driven discovery, real-time inventory updates, brand sustainability ratings, and filterable socio-environmental data, Ecolife.com enables users to find fashion that aligns with their values, from GOTS-certified organic cotton to recycled materials and fair trade products.

In March 2025, we launched our MVP and have already partnered with 80+ leading sustainable brands, including Patagonia.

Our early traction includes:
1. 15,000+ MAU, majority USA-based, and growing;
2. Strong organic visibility for key terms, and results improving weekly;
3. First sales and an actively growing product catalog.

In July 2024, we secured a €100k co-financing grant from the EU’s Just Transition Fund, running until July 2026. To date, we’ve already unlocked and deployed more than half of this funding for product development.

Our immediate priority is a focused raise (~€40k) to unlock the remaining portion of the approved grant. In practice, this means that a relatively small private raise triggers additional public funding, significantly increasing the total development budget.

This capital would fund targeted technical improvements and reduce the manual workload currently limiting our growth.

We invite mission-aligned partners and investors to join us in scaling a solution the fashion industry urgently needs.

Although based in Tallinn, Estonia, our platform is built for a global audience, with a primary focus on the U.S. market and planned expansion into the UK and Germany.

Let’s make fast fashion out of fashion.

Ecolife.com

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