Ecom CFO
Mario Diaz is a seasoned finance professional with extensive experience in CFO roles and financial consulting. Currently serving as Client CFO at Ecom CFO since November 2023, Mario leads outsourced financial services for eCommerce brands. As the CEO and Founder of Alpha Pro Business Solutions, established in May 2019, Mario focuses on empowering small and mid-sized businesses to reach financial goals through cost-effective expertise in various financial areas. Mario also serves as CFO and Board Member at Blue Coding and has held significant roles such as Managing Partner at Source Whizz and Associate Director at The Depository Trust & Clearing Corporation. With a strong background in financial analysis and management from previous positions at Moody's Corporation, BNY Mellon, and New York Life Insurance Company, Mario holds an M.B.A. in Investment Management from Pace University and a B.S. in Finance from New Jersey City University.
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Ecom CFO
For series e-commerce brands, hope and gut decision making are not a winning financial strategy. Over and over, I’ve seen brands scaling past 8 figures running into the same core challenges: ❌ Their generalist accountants struggle with the nuances of e-commerce—they offer basic reporting but lack advanced financial planning. ❌ As revenue and complexity increases, financial sophistication plateaus, while risk and confusion grows. ❌ Brands become too small for an in-house CFO & accounting/bookkeeping team, yet still need next-level budgeting, forecasting & financial reporting. This is why we started Ecom CFO, which offers outsourced CFO, bookkeeping, & bill pay services for 8-figure e-commerce brands. We deliver: ✅ Investor-Ready Financials & Operations ✅ Strategic Guidance & Advisory ✅ Deeper Financial Insights We help brands get to the next level of scale—in fact, our clients represent $500M in annual revenue, including multiple Top 15 Sellers on Amazon as well as Shark Tank-featured brands. Our clients achieve an average 5-10x ROI after 18 months working with us. If Ecom CFO sounds like a good fit for your organization, schedule a call with us at: ecomcfo.co