Ecom CFO
Sam Hill is the founder of Ecom CFO, a company established in April 2019 that delivers outsourced CFO and financial services to 8-figure eCommerce brands, focusing on operational optimization and strategic decision-making. Prior experience includes asset management and advisory at Anderson Hill Capital LLC, supporting a startup hedge fund and leading consulting contracts across various industries, and serving as Chief Operating Officer at Atomic Capital, where the focus was on digital investments in diverse sectors. Sam's career began at PwC in the M&A Advisory Practice, contributing to significant integration projects and strategy development for major clients in healthcare and industrial manufacturing. Sam holds an MBA from Vanderbilt University's Owen Graduate School of Management and a Bachelor's degree in Accounting from Birmingham-Southern College.
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Ecom CFO
For series e-commerce brands, hope and gut decision making are not a winning financial strategy. Over and over, I’ve seen brands scaling past 8 figures running into the same core challenges: ❌ Their generalist accountants struggle with the nuances of e-commerce—they offer basic reporting but lack advanced financial planning. ❌ As revenue and complexity increases, financial sophistication plateaus, while risk and confusion grows. ❌ Brands become too small for an in-house CFO & accounting/bookkeeping team, yet still need next-level budgeting, forecasting & financial reporting. This is why we started Ecom CFO, which offers outsourced CFO, bookkeeping, & bill pay services for 8-figure e-commerce brands. We deliver: ✅ Investor-Ready Financials & Operations ✅ Strategic Guidance & Advisory ✅ Deeper Financial Insights We help brands get to the next level of scale—in fact, our clients represent $500M in annual revenue, including multiple Top 15 Sellers on Amazon as well as Shark Tank-featured brands. Our clients achieve an average 5-10x ROI after 18 months working with us. If Ecom CFO sounds like a good fit for your organization, schedule a call with us at: ecomcfo.co