Ecom CFO
Sarah S. is an accomplished financial executive with extensive experience in various leadership roles across the e-commerce and beverage industries. Currently serving as Chief Financial Officer at Ecom CFO and Thirstie, Sarah S. provides strategic financial services and guidance to e-commerce brands and powers branded e-commerce experiences for alcohol brands. Previous positions include Vice President Finance & Strategy at BULLDOG Gin, where rapid brand expansion led to significant market growth, as well as CFO roles at FultonFishMarket.com and Armand de Brignac Champagne. Additionally, Sarah S. has a solid foundation in investment analysis from roles at Achievement Asset Management, Balyasny Asset Management, and Stelliam Investment Management. Sarah S. holds a degree from Emory University - Goizueta Business School.
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Ecom CFO
For series e-commerce brands, hope and gut decision making are not a winning financial strategy. Over and over, I’ve seen brands scaling past 8 figures running into the same core challenges: ❌ Their generalist accountants struggle with the nuances of e-commerce—they offer basic reporting but lack advanced financial planning. ❌ As revenue and complexity increases, financial sophistication plateaus, while risk and confusion grows. ❌ Brands become too small for an in-house CFO & accounting/bookkeeping team, yet still need next-level budgeting, forecasting & financial reporting. This is why we started Ecom CFO, which offers outsourced CFO, bookkeeping, & bill pay services for 8-figure e-commerce brands. We deliver: ✅ Investor-Ready Financials & Operations ✅ Strategic Guidance & Advisory ✅ Deeper Financial Insights We help brands get to the next level of scale—in fact, our clients represent $500M in annual revenue, including multiple Top 15 Sellers on Amazon as well as Shark Tank-featured brands. Our clients achieve an average 5-10x ROI after 18 months working with us. If Ecom CFO sounds like a good fit for your organization, schedule a call with us at: ecomcfo.co