Karen Cipriano

Karen Cipriano is an experienced marketing professional currently serving as a Senior Marketing Analyst in Branding and Digital at Ecom since January 2024. In this role, Karen leads the planning, management, and execution of proprietary and institutional events, ensuring brand consistency across all touchpoints and managing third-party partnerships. Prior to Ecom, Karen worked at Renault Group from February 2020 to August 2023, where responsibilities included managing branding actions and overseeing 360-degree branding projects. Karen's earlier experience includes social media management and event coordination roles at Renault Group and a marketing assistant internship at Hikvision. Educational qualifications include a Bachelor's degree in Social Communication focused on Advertising and Propaganda from Universidade Anhembi Morumbi and a Bachelor's degree in Architecture and Urbanism from Universidade São Judas Tadeu.