Denis Dainese

eCycle’s commitment is to develop and disseminate ecologically sustainable contents, services and products that contribute to the increase of consumers'​ awareness about their consumption options, practices, residues, externalities and necessary co-responsibility through initiatives which not only effectively collaborate for a healthier world to live in, but also preserve it for the generations to come. In its beta phase, in 2011, an introductory initiative has been successfully put into practice, laying the foundations of the eCycle’s core competence, the establishment of its editorial line, organically bound to different search engine platforms, drawing users to the company’s contents and aligning them with the eCycle’s entrepreneurial attitude which seeks to build value for society through the alliance of economic results with social and environmental benefits, fundamentally through the relations development between individuals and companies, and their impact on society and environment, improving the means of sensibility to the overall consumption. Ergo, in 2013, the portal has introduced a public utility service, which uses a geolocator to pinpoint, in the designated region, an array of possibilities for ecologically adequate disposal of the most varied types of daily consumed materials and objects and remaining residue, as well as guidance and advice to waste collection services for ecologically correct disposal of domestic and commercial objects. In light of an encouraging challenge, in 2015, eCycle launches an e-commerce transactional service, offering to its users multiple environmentally low-impact product lines, a pioneering strategy generating numerous sustainability benefits. To test the workability of such model, the entrepreneurs'​ solution was to integrate intellectual capital into the project, converging professional skills with complimentary abilities, identified as essential to the business, by using their own financial resources in its implementation. Through digital networks, eCycle has been able to successfully articulate, to the benefit of the growing public it reaches, a number of stakeholders within the sustainability segment, such as citizens, cooperatives, recycling centers, manufacturers, retailers, NGOs, and many others. eCycle seeks a shift in the paradigm as a real proposal for reducing the environmental impact of individuals and businesses, generated by consumption in its various forms, showing a greater awareness regarding the choices of the consumption and incurring the necessary co-responsibility for the respective externalities. eCycle aims to contribute to healthy, intersubjective relationships, promoting equilibria between individuals and the environment they inhabit, improving the means of sensibility to coexistence in a society where the exercise of identity is capable of contemplating socially and environmentally inclusive ethical possibilities for a healthier world to live in. eCycle has identified, within the B Corp model, a fertile and symbiotic ground for corporate development according to what it perceives as a virtuous path, the prime reason which leads eCycle to a far-reaching involvement and sturdy engagement in this movement.