eCycle
Onofre de Araujo Neto has a diverse work experience spanning over three decades. Onofre started their career as an Audit Staff at Arthur Andersen S.C. where they worked from 1990 to 1993. Onofre then worked as a Controller Assistant at Brasperola Ind. e Com. S.A. from 1994 to 1995. From 1996 to 1998, they served as a Sales Representative for Auto Finance at ABN AMRO Brasil. Onofre then moved on to become a Commercial Manager in the Auto Finance division at ABN AMRO Brasil from 1999 to 2000, and later as a Commercial Manager for Private Label Credit Cards from 2001 to 2003.
In 2004, they joined Santander Group Brazil as the Commercial Manager at WebMotors, and later became the Marketing & Sales Director from 2006 to 2007. Onofre then took on the role of Vice President at WebMotors, where they were responsible for integrating the business with the bank operation until 2009. During this time, they successfully achieved the corporate strategy of expanding auto finance services to the online environment.
In 2009, Onofre de Araujo Neto founded and became the CEO & Publisher of Portal eCycle, a B Corp dedicated to developing and disseminating ecologically sustainable content, services, and products. Under their leadership, the company introduced a geolocator-based public utility service to help users find ecologically adequate disposal options for different types of daily consumed materials and objects. Onofre has also focused on improving individuals' and companies' sensibility towards overall consumption and building value for society through economic results with social and environmental benefits.
Since 2019, Onofre de Araujo Neto has been a Board Member at Sistema B, a global movement that supports and certifies companies aiming to solve social and environmental issues through their products and services. B Certification recognizes a new way of doing business, with high standards of governance, transparency, and an organizational culture focused on generating positive change in society and the environment.
Throughout their career, Onofre de Araujo Neto has demonstrated their expertise in various areas such as finance, sales, marketing, and sustainability.
Onofre de Araujo Neto has an extensive education history with various degrees and certifications. Onofre obtained a Specialist (lato sensu) degree in Digital Networks and Sustainability at ECA - Centro de Pesquisa Atopos from USP - Universidade de São Paulo in 2013. Prior to that, they completed a Masters degree in Administration from Pontifícia Universidade Católica de São Paulo from 2006 to 2010.
In terms of post-graduate studies, Onofre completed a Team Coaching Training program at USP - Universidade de São Paulo in 2005. Onofre also participated in several executive programs abroad, including the International Executive Program at Judge Institute of Management from the University of Cambridge in 2004, the International Competitiveness Program at Vanderbilt University - Owen Graduate School of Management in the same year, and the Doing Business in Europe Program at emlyon business school in Lyon, France.
Additionally, Onofre pursued an International Executive MBA at FEA - Fundação Instituto de Administração, Sã Paulo from 2003 to 2004, focusing on strategy. Onofre also holds a Master of Business Administration (MBA) from Ibmec, which they obtained in 2000, with a specialization in Business.
In terms of post-graduate studies, Onofre completed a program in Marketing at ESPM Escola Superior de Propaganda e Marketing from 1996 to 1997, and a program in Management from Universidade Candido Mendes in 1994-1995. Furthermore, they earned a Graduate degree in Administration from Universidade Candido Mendes between 1986 and 1993.
In addition to their academic qualifications, Onofre de Araujo Neto obtained a certification as a Certified B Corporation from Sistema B in December 2016. Notably, they also pursued continuous learning opportunities at Casa do Saber between 2003 and 2020.
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eCycle
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eCycle’s commitment is to develop and disseminate ecologically sustainable contents, services and products that contribute to the increase of consumers' awareness about their consumption options, practices, residues, externalities and necessary co-responsibility through initiatives which not only effectively collaborate for a healthier world to live in, but also preserve it for the generations to come. In its beta phase, in 2011, an introductory initiative has been successfully put into practice, laying the foundations of the eCycle’s core competence, the establishment of its editorial line, organically bound to different search engine platforms, drawing users to the company’s contents and aligning them with the eCycle’s entrepreneurial attitude which seeks to build value for society through the alliance of economic results with social and environmental benefits, fundamentally through the relations development between individuals and companies, and their impact on society and environment, improving the means of sensibility to the overall consumption. Ergo, in 2013, the portal has introduced a public utility service, which uses a geolocator to pinpoint, in the designated region, an array of possibilities for ecologically adequate disposal of the most varied types of daily consumed materials and objects and remaining residue, as well as guidance and advice to waste collection services for ecologically correct disposal of domestic and commercial objects. In light of an encouraging challenge, in 2015, eCycle launches an e-commerce transactional service, offering to its users multiple environmentally low-impact product lines, a pioneering strategy generating numerous sustainability benefits. To test the workability of such model, the entrepreneurs' solution was to integrate intellectual capital into the project, converging professional skills with complimentary abilities, identified as essential to the business, by using their own financial resources in its implementation. Through digital networks, eCycle has been able to successfully articulate, to the benefit of the growing public it reaches, a number of stakeholders within the sustainability segment, such as citizens, cooperatives, recycling centers, manufacturers, retailers, NGOs, and many others. eCycle seeks a shift in the paradigm as a real proposal for reducing the environmental impact of individuals and businesses, generated by consumption in its various forms, showing a greater awareness regarding the choices of the consumption and incurring the necessary co-responsibility for the respective externalities. eCycle aims to contribute to healthy, intersubjective relationships, promoting equilibria between individuals and the environment they inhabit, improving the means of sensibility to coexistence in a society where the exercise of identity is capable of contemplating socially and environmentally inclusive ethical possibilities for a healthier world to live in. eCycle has identified, within the B Corp model, a fertile and symbiotic ground for corporate development according to what it perceives as a virtuous path, the prime reason which leads eCycle to a far-reaching involvement and sturdy engagement in this movement.