Jacklyn Isasi

Jacklyn Isasi has a diverse work experience spanning over several years. Jacklyn is currently working at EDA Contractors, Inc. as the Vice President of Marketing, Communications, Reputation Management & Culture. In this role, they are responsible for building, managing, and protecting the company's brand and reputation through various marketing strategies and communications efforts. Jacklyn also develops an omnichannel marketing strategy for improved user experience and promotes thought leadership for the EDA brand.

Before joining EDA Contractors, Inc., Jacklyn worked at AARP for a significant period. Jacklyn started as an Associate State Director of Communications and later became the Director of Marketing, Communications, and Reputation Management. During their time at AARP, they created annual strategic communications plans, wrote copy for various initiatives, ensured brand integrity, and implemented digital strategies aligned with objectives and branding. Jacklyn also led the social media strategy to increase followers and engagement, managed paid media and marketing budget for optimal ROI, and built effective relationships with key partnerships.

Jacklyn also has some experience as a Consultant at VisualEmotion LLC, where they were certified as a Facial Action Coding System (FACS) coder. Additionally, they worked as a Project Manager at Rutgers University School of Communication and Information.

Overall, Jacklyn Isasi's work experience showcases their expertise in marketing, communications, reputation management, and project management roles.

Jacklyn Isasi has a strong educational background in Communication and Media Studies. Jacklyn obtained their Bachelor of Arts (BA) degree from Rutgers University, where they studied from 1997 to 2002. Later, they pursued a Master's degree in the same field at Rutgers University from 2003 to 2005. In addition to their formal education, Jacklyn has also acquired several certifications related to social media and content marketing. Jacklyn obtained certifications in Content Marketing for Social Media, SEO for Social Media, and Social Media Monitoring: Strategies and Skills from LinkedIn in May 2021.