Ray Culala

Ray Culala is an experienced Site Merchandiser currently at Eddie Bauer since November 2021, with a background in digital merchandising and marketing strategies. Previously serving as Men's Digital Merchandiser at Zumiez from November 2015 to October 2021, Ray managed go-to-market strategies for product launches and analyzed sales trends to optimize marketing efforts. Ray has also held positions in Product Information Management and Customer Service, implementing strategies that enhanced customer engagement and satisfaction. Early career experiences include internships in public relations and web design, as well as retail sales and youth skateboarding instruction, showcasing a diverse skill set in both marketing and customer service. Ray holds a Bachelor of Arts degree in Media and Communication Studies from the University of Washington Bothell.