Edelman Data & Intelligence
Anita Valdes is an accomplished marketing and communications leader with extensive experience in integrated client management across various prestigious agencies. Currently serving as the Head of U.S. at Edelman DXI since February 2022, Anita employs innovative strategies to enhance client relations. Prior roles include North America Media Lead for Colgate-Palmolive at Red Fuse Communications, where Anita drove communications excellence and launched a Programmatic Buying Unit. A proven leader, Anita successfully navigated the merger of MEC and Maxus while serving as Managing Partner at Wavemaker and has held senior executive positions at Kantar Millward Brown, Ogilvy & Mather, and FCB Global. Anita holds an M.B.A. in International Business & Finance from American University and a Bachelor's Degree in Economics from Franklin & Marshall College.
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