David Saliterman

David Saliterman is a seasoned professional in performance analytics and media strategy with extensive experience in the advertising and communications industry. Currently serving as VP, Performance Analytics at Edelman DXI, Saliterman has previously held key positions such as VP, Strategy at Decoded Advertising, where the development of "Experimental Design" transformed creative and media strategy. At Edelman, as Strategy Supervisor, Saliterman led the creation of a Paid Media department and implemented innovative media strategies for numerous high-profile clients including Samsung and eBay. Throughout a progressive career, Saliterman also contributed to various media planning and social strategy roles in companies such as MRY and Oscilloscope Films. Saliterman holds a Bachelor of Arts degree in Communication Arts and Political Science from the University of Wisconsin-Madison.