Tushar Balsotra

Tushar Balsotra is a seasoned professional in performance intelligence and analytics, currently serving as Senior Director of Performance Intelligence at Edelman DXI since September 2021, after previously holding the position of Director of Performance Analytics at the same company. Prior experience includes roles as Manager of Data & Analytics at GainShare Performance Marketing and Senior Analyst of Performance and Analytics at MRM//McCann. Tushar also contributed to BMW Group Canada as a CRM Analyst, where responsibilities included maintaining customer databases and enhancing data quality. Earlier career experience includes positions as an Analyst at eClerx and a Technical Practitioner at IBM. Tushar holds a degree in Marketing Research and Analytics from Centennial College and has furthered education in Social Media Analytics from Seneca Polytechnic. An academic foundation in Computer Science was obtained from Kurukshetra University.