Bruce Alden

Director - Financial Planning at Edelman Financial Engines

Bruce Alden has extensive experience in the financial industry, primarily in financial planning and investing. Bruce is currently working as a Director of Financial Planning at Edelman Financial Engines since July 2018. Prior to that, they held the same position at Financial Engines from September 2019. From 2016 to 2019, Bruce served as the Senior Vice President of Financial Planning at Financial Engines. Bruce also had a brief role as the Vice President of Investments at Financial Engines in Marietta, GA in 2016. Before joining Financial Engines, Bruce worked as an LPL Financial Advisor at WealthSpan Financial Group from January 2015 to April 2016. Bruce also held various roles at Liberty National Life Insurance Company and New York Life Insurance Company. Earlier in their career, Bruce founded and managed the Cycle of Success Institute, a business education school. Bruce also served as President of Dixie Concrete Construction, Inc and ADS Property Solutions, Inc. Additionally, Bruce had a role as President of A & S Development Enterprises, Inc, where they oversaw a multi-million dollar residential home construction business.

Bruce Alden attended The University of Alabama from 1982 to 1983, where they studied Marketing. Prior to that, they graduated from McCallie High School in 1982 with a degree in General. In addition, Bruce obtained a RIADAC Certificate in Blockchain and Digital Assets® from RIA Digital Assets Council in 2021.

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  • Director - Financial Planning

    July, 2018 - present