Debanjan Chakraborty (He/His/Him)

My performance oriented analytics and consulting experience has strong fundamentals in place.

From audience to real people: I have built teams who thrive at the intersection of digital tech & data that can help synthesize insights to understand who people are and which to engage by the motivations that drive them. This includes comprehensive understanding of audiences using profiling, segmentation and sizing techniques. Sufficient experience in extracting zero party, first party, second party, third party to create integrated channel planning for clients.

From messaging to storytelling: Using pre-click and post-click experience, conversion rate optimization, website audits, content whitespacing and trend-jacking - I have established proven ways of developing content that earns attention and inspires action to maximize consumer response​.

From just reaching to connecting: I have enjoyed the relentless endeavours to correlate impact created by paid, earned and owned channels to articulate what generates maximum return​. Adding layers of front end using BI tools, inclusive SaaS platforms.

During last few years, I have pioneered digital-first operating model for analytics that is appropriate for agencies that could deliver double or more in terms of value for clients.

Open for networking, pro-bono consulting. Competencies are:

i) Exploratory data analytics

ii) Generative AI use cases

iii) Marketing cloud integrations

iv) Digital audits and measurement strategies