Emma Bedson

Associate Director

Emma Bedson is an accomplished public relations professional with extensive experience in leading integrated campaigns across various sectors. Currently serving as Associate Director at Edelman since April 2018, Emma manages the integrated work for Unilever's hair and skincare division, notably spearheading the successful 'Catwalk to Sidewalk' project for TRESemmé during New York Fashion Week. Prior roles include Account Director and Senior Account Manager at Edelman, and Account Manager at Klick Communications, where Emma specialized in managing client services for high-profile brands in travel, entertainment, fashion, and luxury. Emma's career also includes significant contributions to other firms such as One Green Bean and Mango Communications, focusing on media relations, event management, and strategic PR consultation. Emma holds a degree in Communications with a specialization in Public Relations from RMIT University.

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