Erica B.

Erica B. is a seasoned marketing professional with extensive experience in digital and social media strategy, currently serving as Senior Vice President of Strategy at Edelman since September 2017. Erica has a proven track record of developing integrated strategies that achieve client marketing and business objectives, leading teams to create impactful social media campaigns and brand strategies. Previous roles include Vice President of Social Strategy and Director of Digital Strategy at Edelman, with a focus on community engagement and storytelling across diverse client sectors, including high-profile brands such as Microsoft and REI. With earlier experience at Rational Interaction, Microsoft, and Business.com Media, Erica has honed skills in community management, content marketing, and performance optimization, holding a B.A. in Classical Civilizations and Philosophy from UC Irvine and an MBA from the UW Foster School of Business.