Haein Alice Jo

Haein Alice Jo is a Senior Account Executive in the Tech division at Edelman since October 2020, focusing on influencer marketing and publicity. Key responsibilities include developing advocacy programs to boost brand awareness in Korea, facilitating influencer relationships, and managing product launches. Haein also monitors industry trends, crafts engaging media content, and ensures effective communication with influencers and media professionals. Prior experience includes roles as an Account Executive and an intern at Hyejiwon Publishing Co., where Haein co-translated a notable publication. Haein holds a Bachelor’s Degree in Economics from William & Mary and has furthered education at Yonsei University.