Zhen Tan

Zhen Tan currently serves as Vice President and Head of Digital for Edelman in China, where responsibilities include leading the Food & Beverage sector and Integrated Marketing Communication (IMC) services, with a focus on brand strategy and digital marketing. Zhen established the IMC team for the F&B/FMCG industry from inception, achieving significant business revenue growth over three years, alongside creating award-winning campaigns recognized across the Asia-Pacific region. Prior experience includes a role as Senior Account Director at Ogilvy, directing Nestle's brand communication efforts, and a position as Senior Consultant at Weber Shandwick, specializing in social media communication and strategic consulting. Zhen also gained initial experience as an intern, focusing on research and event coordination.