Edenred Belgium
Farida Haddou is a skilled marketing professional currently serving as a Content & Community Officer at Edenred Belgium since June 2022. Previous experience includes roles as a Digital Marketer at Antidote, where Farida conducted SEO audits and developed content strategies for multiple clients, as well as enhancing the UX/UI of Antidote's website. Additional roles involved optimizing website positions and content for MAKERSMEDIA and Skillsfactory, contributing to substantial revenue growth during a tenure at KIABI, and gaining communication experience through internships at Ribbon Agency. Farida holds a Master's in Corporate and Marketing Communication from Université libre de Bruxelles and a Bachelor's in Translation and Interpretation from UCLouvain Saint-Louis Bruxelles, complemented by a data-driven marketing course from Skillsfactory.
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Edenred Belgium
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Market leader in prepaid services for companies, Edenred has around 170 staff in Belgium, located in Brussels, Antwerp and Liège, 1,500,000 users and tens of thousands of affiliated businesses. The red ball, the symbol of a system created for the benefit of all, can be found on all the solutions proposed by the Edenred group, whose flagship products in Belgium are Ticket Restaurant®, Ticket EcoCheque® and Ticket Compliments®. Edenred builds up a relationship based on exchange, mutual interest and responsibility with all its partners: • the companies and associations, keen to be attractive employers and to motivate their teams and optimise performance; • the beneficiaries, who appreciate the practical, easy-to-use cards and paper vouchers that make their daily lives easier; • the affiliated businesses, wishing to increase their turnover, ensure customer loyalty and secure their transactions; • the public authorities, aiming to enhance the efficiency of their social and economic policies, circulate them and guarantee the traceability of the funds distributed. This is the position from which Edenred also develops solutions specifically adapted for public institutions, such as the Ticket S voucher (food or clothing aid), the Propreté® cheque, and the Ticket à la Carte® voucher that includes ALE cheques, Chèques Taxi and Chèques Formation.