Khurrm Ashiq

Senior Vice President Merchandising at EDENROBE

Khurrm Ashiq is an experienced textile merchandiser with over 13 years in the industry, currently serving as an Assistant Merchandising Manager at Sana Safinaz since December 2023. Prior roles include Senior Vice President of Merchandising at edenrobe and Senior Merchandiser at AK Marketing. Khurrm holds a Bachelor's degree in fashion merchandising and possesses a comprehensive skill set that includes expertise in textile merchandising, coloring, and styling, alongside proficiency in MS Office, Photoshop, and Illustrator. Knowledgeable in engraving and printing techniques, Khurrm excels in analyzing sales data, developing merchandising strategies, and providing guidance on garment fittings, showcasing a strong eye for color, print, and detail.

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