Neha Irfan

Neha Irfan started their work experience in 2019 as a Citizen Journalist at Maati TV, where they covered real-life stories on social issues in Pakistan. During this time, they also created two short films on inappropriate wall chalking and autism in Pakistan, garnering over 71.3k views on Facebook.

In 2021, Neha interned as a Marketing Intern at TONI&GUY and later joined Express News as a Media Intern. At Express News, they assisted in the planning and research for the Ramadan game show "Khel kay Jeet," resulting in a 2.0 TRP and targeting classes A through D.

In 2022, Neha worked as a Marketing Communications Intern at Engro Vopak Terminal Limited, where they gained practical experience in marketing communications.

Starting in 2021 and continuing until 2023, Neha also had various roles in AIESEC, including being the Executive Marketing & Public Relations Head, a Member, Director of Branding & Marketing, and a Team Leader-Marketing.

Their most recent work experience is as a Social Media Executive at edenrobe, starting in 2023. In this role, Neha spearheaded the creation of campaign content plans for edenrobe women and kids, including CSR projects and sale promotions. Neha achieved a remarkable +457% increase in engagement and effectively managed targeted Facebook ads for maximum reach and measurable results.

Neha Irfan's education history includes a Career-prep Fellowship at Amal Academy in 2021. Neha then pursued a Bachelor's degree in Mass Communication at Karachi University from 2018 to 2022, specializing in Mass Communication/Media Studies. Prior to that, they completed their Intermediate education in Pre-Engineering at Aga Khan Higher Secondary School, Karachi from 2016 to 2018.

In addition to their formal education, Neha also obtained several certifications. In 2023, they completed the "Attract and Engage Customers with Digital Marketing" course offered by Grow with Google on Coursera, as well as the "Become a Copywriter Pro from Ground Up" course provided by Eduonix Learning Solutions Pvt Ltd. In 2022, they acquired the "Communication for Development (C4D)" certification from UNICEF. Earlier, in 2020, Neha completed the "Digital Literacy for Youth Opinion Leader- US Mission Pakistan" program offered by Maati TV. Neha also received additional certifications in "Digital Marketing" from CIRCLE Women and "Foundations of Digital Marketing and E-commerce" from Grow with Google on Coursera. Furthermore, Neha has taken a course titled "Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more" at IE Business School, but specific completion details are unavailable.