Rachael Rusting

Rachael Rusting is an experienced professional with a strong background in marketing strategy and operations across various industries. Currently serving as Market Strategy and Special Projects lead at Edge AI and Vision Alliance since April 2016 and as a consultant at RMR Consulting since February 2015, Rachael supports B2B startups in achieving product market fit and scaling growth. Rachael’s previous roles include directing operations for Community Alliance for Learning, where significant funding was secured during the pandemic, and holding leadership positions at IBM for over a decade, including roles focused on marketing transformation, market management, and community development. Rachael co-founded Kesetodo Inc, and contributed as a volunteer board member for WriterCoach Connection. Academic credentials include a BS in Business Administration from Boston University and completion of the Executive Program in Business Marketing Strategy at Harvard Business School.