We celebrate big thinking, and a fearless pursuit of future innovation. It is at the core of what we do, who we are, and what our brands stand for. It's within this limitless expanse that artistry, innovation, and creativity have space and opportunity to develop.

Together, we tap into the well of inspiration within each of us that blooms when given space to grow, through connection, collaboration and shared experiences.


First known as The Skin Institute Esthetic Training Center, The Institute of Beauty and Wellness was founded in 1994 by Susan Haise and was the beginning of an era. Offering programs in Massage Therapy, Cosmetology, Barbering, Manicuring, Esthiology, Ayurveda Esthiology, and Instructor training was just the start of what is now known as Edgeless Beauty Group.

Edgeless Beauty Group has grown to include The Institute of Beauty and Wellness, Neroli Salon and Spa, SKN BAR Rx, Lash Addict, Urban Ayurveda, Ultra Skin Solutions, and is a member of the Intercoiffure of America and Canada creating a world of endless possibilities for all of our team members.

Edgeless Beauty Group

Edgeless Beauty Group's headquarters in Milwaukee, WI, United States

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People (2)

Dan McCormack

Brenda S.

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