Marketing and Brand Management

The Marketing and Brand Management team at Edgewell Personal Care is responsible for developing and executing strategic marketing initiatives that enhance brand equity and drive consumer engagement across their diverse portfolio. This multidisciplinary team collaborates on innovative campaigns, guides brand positioning, manages digital and media marketing efforts, and leverages consumer insights to ensure that brands like Schick®, Playtex®, and Hawaiian Tropic® resonate with consumers globally. By aligning marketing strategies with business objectives, they play a crucial role in shaping consumer perceptions and driving growth.