Niki Sawyer

Director of Brand Marketing at Edie Parker

Niki Sawyer has a varied work experience, beginning with a PR Internship at POPSUGAR in 2012. Niki then worked as a Freelance Video Editor, Producer/Video Editor at Klickpicks LLC, and Associate Producer/Editor at Revel Media Studio. In 2011, they worked as a Personal Assistant at Lohan House, LLC. From 2015 to 2018, they worked at Kargo as a Communications Specialist and Executive Assistant to the Chief Executive Officer. In 2018, they became the Social Media Manager and Associate Social Media Manager at Lou & Grey. Currently, they are the Director of Brand Marketing and Senior Manager, Social Media/Marketing at Edie Parker, where they are responsible for all creative direction of campaigns, creating organic and paid content, copy, brand collaborations, creative production, influencer and celeb product seeding, campaign ideation, marketing calendar, events and public relations. Niki has grown the Flower brand social channel 100% YoY with an average 16.

Niki Sawyer is currently enrolled in a Social Media Marketing Certificate program at New York University, which they began in 2017. Niki also has a Theater Studies degree from the Boston Conservatory at Berklee.

Links

Previous companies

Kargo logo
POPSUGAR logo

Timeline

  • Director of Brand Marketing

    August, 2022 - present

  • Senior Manager, Social Media/Marketing

    October, 2020

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