Andrea Serra

The creative catalyst behind Health Fidelity’s brand and communications, Andrea credits her ability to simplify complex concepts into compelling and engaging narratives to her tenure in healthcare. For more than the last decade, Andrea’s career has been devoted to technology marketing across multiple facets of the industry including population health, provider, and payer.

At Health Fidelity, Andrea is the conduit between sales and prospective clients. A data-driven marketer, her primary responsibility is to intertwine the art of B2B selling together with precise marketing automation parameters to develop a reliable revenue engine. The ability to build marketing from the ground up and ‘do it right’ without legacy constraints is what attracted Andrea to the San Mateo startup – that and the promise of getting out of Michigan in the winter months to visit California.

With previous experiences at McKesson, Healthagen, and Accountable Care Solutions from Aetna along with a BA in Economics and French from Albion College, Andrea’s well-positioned to attain her vision of maturing marketing into a strategic asset for Health Fidelity.