EDM Publications
Stephen McKeon is a seasoned commercial leader with extensive experience in driving growth and sales enablement across the Marketing and Advertising sectors. Currently serving as Chief Commercial Officer at EDM Publications since April 2025, McKeon previously held the position of Growth & Sales Enablement Senior Director at OLIVER Agency. Prior roles include Global Sales Enablement & Commercial Director at WARC, where Stephen advised brands and agencies on digital transformation, and held leadership positions at Haymarket Media Group, IDG UK, CBS Interactive, and Future plc. McKeon's early career included roles at What Mobile magazine and The Independent. An alumnus of the University of South Wales, McKeon holds a BA Hons in Humanities and furthered education with a Post Graduate TEFL certificate.
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EDM Publications
EDM Publications is a specialist, international information company that enables smart decision-making for executives. We help our customers win in the digital economy, unlocking the information and connections our customers need to make the decisions that will enable their business to grow and thrive. We are forward looking. Our portfolio of services and products inform, connect and solve the challenges of our members. Our business information service is tailored to the needs of the leading brands and retailers in the sporting goods industry, the outdoor industry, the eyewear industry and the footwear industry. It includes the following information services: - Sporting Goods Intelligence Europe (SGI Europe) – www.sgieurope.com - The Outdoor Industry Compass – www.oicompass.com - Eyewear Intelligence – www.eyewearintelligence.com - Shoe Intelligence on the international footwear markets - www.shoeintelligence.com Visit our website to sign up for a membership. A subscription will unlock all the information you'll need to navigate your business through the current, fast-paced digital transformation. EDM has released multiple country specfic market reports in the sporting goods sector and outdoor industry (please get in touch: admin@edmpublications.com). Our analyst team also conducts customized company analysis, sector reports, research and analysis tailord to the needs of our clients.