Alyssa Knoop

Alyssa Knoop is a seasoned marketing professional with extensive experience in event and venue marketing, currently serving as the Marketing Manager for Signature Events at Explore Edmonton Corporation since June 2021. In this role, Alyssa develops and oversees marketing strategies for key owned events such as K-Days and Farmfair International, while also managing marketing activities at Edmonton's iconic venues. Previous positions include marketing specialist roles at Blind Magic Window Coverings and self-employment as a Social Media & Digital Marketing Manager, where Alyssa honed skills in digital marketing tactics, social media strategy, and content creation. Alyssa's career also includes notable roles in communications and marketing coordination for organizations such as Edmonton Humane Society, Unicon Concrete Specialties Ltd., and The Family Centre of Northern Alberta. Alyssa holds a Bachelor of Communication Studies in Professional Communication from MacEwan University.