Explore Edmonton Corporation
James Leppan, CDME, currently serves as the Senior Manager of Destination Development at Explore Edmonton Corporation, a position held since March 2023. In this role, James focuses on promoting Edmonton's tourism experiences by collaborating with local businesses, operators, attractions, and festivals to develop authentic products. Prior to this, James held various managerial positions at Travel Alberta, including Manager of Destination Development for the Edmonton Region and Fort McMurray Wood Buffalo, and Manager of Experience Development for Alberta North. James also has experience as Executive Director of the Grande Prairie Regional Tourism Association and was a Managing Partner at Impact Print & Promo Inc. Additionally, James served as General Manager at TrimFX Sign & Design. Education was completed at the University of South Africa, and Riverside High School in Vereeniging, South Africa.
Explore Edmonton Corporation
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We strive for excellence in everything we do, which is reflected in the two award-winning venues we manage, the Edmonton Convention Centre and the Edmonton EXPO Centre, and our industry-leading marketing teams. We help tell Edmonton’s story, elevate the Edmonton experience, and drive visitation year-round. Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units market and sell Edmonton as a place to visit. Supporting the development of transformational experiences that have a uniquely Edmonton flavour, we are well positioned to attract visitors, major events, meetings, and conventions to our city, generating greater economic impact and social benefit, through a sustainable approach. While Explore Edmonton’s mandate is focused on attracting visitors from beyond our city’s limits, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.