Explore Edmonton Corporation
Janelle Janis is an experienced professional in event and business development, currently serving as the Executive Director at Explore Edmonton Corporation since July 2020, where efforts focus on enhancing Edmonton’s visitor economy through significant sport, culture, and business events. Previously, Janelle held the position of Director of Edmonton Events, a collaborative initiative between the City of Edmonton and Explore Edmonton that aims to attract and successfully host major events. Janelle’s career includes roles such as Event Attraction Strategist for the City of Edmonton and Event Attraction Manager for Edmonton Economic Development Corporation, where contributions were made to bring noteworthy cultural and sporting events to the city. Earlier positions include Marketing Manager for the FIFA Women’s World Cup and Community Relations at FC Edmonton. Janelle holds a Master of Business Administration (MBA) and a Bachelor of Commerce (B.Com.) in Marketing from the University of Alberta.
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Explore Edmonton Corporation
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We strive for excellence in everything we do, which is reflected in the two award-winning venues we manage, the Edmonton Convention Centre and the Edmonton EXPO Centre, and our industry-leading marketing teams. We help tell Edmonton’s story, elevate the Edmonton experience, and drive visitation year-round. Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units market and sell Edmonton as a place to visit. Supporting the development of transformational experiences that have a uniquely Edmonton flavour, we are well positioned to attract visitors, major events, meetings, and conventions to our city, generating greater economic impact and social benefit, through a sustainable approach. While Explore Edmonton’s mandate is focused on attracting visitors from beyond our city’s limits, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.