Nick Gorton

Nick Gorton is chief innovation officer for Edmunds, where he leads an agile team of product managers and developers in conceiving, testing and building new solutions for both dealer and consumer challenges.

Nick has more than 15 years of experience in the automotive industry, including more than 10 years spent in a dealership, and has previously held an AFIP certification. Previously, Nick was a co-founder and the CEO of the startup Carcode SMS, an automotive focused text-messaging platform acquired by Edmunds in 2014.

Nick earned his BA and MBA from Northwood University, a private university known for educating automotive industry leaders.