Sam Lersten

Sam Lersten is an accomplished sales leader with extensive experience across various industries. Currently serving as the Sales Leader at SmartStory Technologies, Inc. since January 2020, Sam focuses on enhancing patient engagement through integrated solutions. As Executive Vice President of Sales and Marketing at eDossea since March 2013, Sam oversees distribution channels and marketing activities for a cloud-based software facilitating secure collaboration in dental offices. Prior roles include Director of Coalition Marketing at BI Worldwide Limited, Owner and National Sales Director at TravelFlo Group, Account Executive at ITA Group, and various sales and marketing positions at General Mills Inc. A graduate of the University of Iowa with a Bachelor of Science in Business Administration and Management, Sam's career spans over four decades and demonstrates a strong background in driving sales and marketing initiatives.