Patricia Rafael

Patricia Rafael is a seasoned professional in digital strategy and transformation, currently serving as the Digital Strategy & Transformation Manager at EDP since February 2020. In this role, Patricia leads digital demand management projects across EDP Group, overseeing a significant roadmap of over 100 MVPs and 80 Digital Quick Wins annually. Additionally, Patricia drives the Data & AI strategy as part of EDP's Digital Center of Excellence, focusing on identifying high-impact AI opportunities. Previous experience includes roles as a Business Consultant for Solar Energy at EDP Brasil, where Patricia developed new solutions for the solar market, and multiple positions at EDP Comercial, including Solar Energy Product Manager and Energy Services Product Manager, both contributing to product development and strategic marketing campaigns. Patricia's career began with an internship at L'Oréal in the Active Cosmetics Division, following a strong educational background with master's and bachelor's degrees from Nova School of Business and Economics and additional studies at WU and the University of Vienna.