Irina Bautista

Irina Bautista is a seasoned digital marketing and content specialist with extensive experience in diverse roles focused on digital transformation, innovation, and SEO content management. Currently a lecturer at IEBS Business School, Irina teaches Product Launch Strategy and has implemented AI for SEO content generation at eDreams ODIGEO, achieving significant visibility improvements. Previously, Irina held positions such as Community & Content Manager at Perrigo España and Digital Marketing Manager at Plameca and ECLER, where strategic marketing initiatives led to increased audience engagement and brand visibility. Irina's educational background includes advanced degrees in digital marketing and communication from recognized institutions.