Tere Bel Adell

Tere Bel Adell has over 16 years of experience in analytics and marketing, currently serving as the Head of Analytics and Insights Enabling at eDreams ODIGEO since May 2007. In this role, Tere manages a global team focused on analytics, tracking, data governance, and reporting, while also defining and implementing tracking parameters and data layers. Previously, Tere held positions as Direct Marketing Manager and Online Marketing Executive at eDreams, overseeing CRM, email marketing, and various online campaigns. Tere's early career included a role in e-Sales Support at Softonic. Tere completed a Licenciatura in Investigación y Técnicas de Mercado from Universitat Oberta de Catalunya and a Licenciatura in Administración y Dirección de Empresas from Universitat Autònoma de Barcelona.