eDreams Odigeo
Tere Bel Adell has over 16 years of experience in analytics and marketing, currently serving as the Head of Analytics and Insights Enabling at eDreams ODIGEO since May 2007. In this role, Tere manages a global team focused on analytics, tracking, data governance, and reporting, while also defining and implementing tracking parameters and data layers. Previously, Tere held positions as Direct Marketing Manager and Online Marketing Executive at eDreams, overseeing CRM, email marketing, and various online campaigns. Tere's early career included a role in e-Sales Support at Softonic. Tere completed a Licenciatura in Investigación y Técnicas de Mercado from Universitat Oberta de Catalunya and a Licenciatura in Administración y Dirección de Empresas from Universitat Autònoma de Barcelona.
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eDreams Odigeo
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eDreams Odigeo SA is a Luxembourg-based company principally engaged in the travel and recreational services. The Company is a travel group composed of various brand names, such as eDreams, GO Voyages, Opodo, Travellink, Liligo and Budgetplaces. It offers flights, cruises, car rental, travel insurance, as well as short and long-stay packages. It provides online travel services, including booking of scheduled, charter and low-cost flights, hotels, self-catering accommodation and cruises, traditional and non-traditional package holidays, car hire, train tickets and bus tickets, as well as travel insurance; corporate travel; white-label services, which allow access to various Web platforms; media services, such as targeted advertising, and venture farm to invest in companies with different types of business models and technologies.