Alejandra Morales

Alejandra Morales is an accomplished Product Manager with extensive experience in e-commerce and product development, currently working at eDreams ODIGEO since August 2022. Previous roles include Lead E-commerce Product Manager at Massimo Dutti, where significant contributions involved optimizing site campaigns and leading an Agile team, and Senior Product Manager at Primark, focusing on strategies driven by both qualitative and quantitative data. Alejandra has held various product management positions across several companies, including B2B product management for Isabel De Pedro, and merchandising for Primark Stores Limited. A strong educational background includes certificates in Digital Product Management and Google Data Analytics, paired with a Bachelor’s degree in Business and Management from Universidad Carlos III de Madrid.