eDreams ODIGEO
Natasha Bech is an experienced professional in marketing measurement and analytics, currently serving as the Marketing Measurement & Technology Lead at eDreams ODIGEO since April 2021, where responsibilities include leading a team and measuring marketing effectiveness through experiments. Previously, Natasha held the position of Senior Data Analyst at BrandBastion, focusing on developing reporting services and conducting A/B tests to evaluate marketing metrics. Natasha's career also includes roles at Vistaprint as Manager of Marketing Efficiency & Optimization Analytics, Barclaycard as an Analyst in Product Strategy and Customer Experience, and significant analytical positions at Telenor Mobil and Storebrand, among others. Educational qualifications include a Master's degree in Industrial Engineering from the University of Wisconsin-Madison and a Cand. Mag in Math, Economy, and Administration & Logistics from Molde University College.
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eDreams ODIGEO
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eDreams ODIGEO is one of the world’s largest online travel companies and one of the largest e- commerce businesses in Europe. The business is the largest player worldwide in flight revenues, excluding China, and the largest in Europe. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it serves more than 17 million customers per year across 44 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with over 690 airlines and +2.1 million hotels. The business conceptualised Prime, the first subscription product in the travel sector which has attracted more than 3.8 million members since launching in 2017. The brand offers the best quality products and the widest choice of regular flights, low-cost airlines, hotels, dynamic packages, cruises, car rental services and travel insurance products to make travel easier, more accessible, and better value for consumers across the globe. #WE FLY HIGH #WE SET THE PATH #WE JOURNEY TOGETHER #WE EXPLORE, GROW AND DISCOVER!