Cherlyn Khoo

Cherlyn Khoo is an experienced marketing professional with a strong background in digital marketing and communications. Currently serving as the Digital Marketing and Communications Assistant Manager for Global Travel Retail at Edrington since July 2018, Cherlyn leads the e-commerce strategy for The Macallan in Singapore and Malaysia, overseeing PR executions for new product launches and managing paid media across Southeast Asia and Pacific. Prior to Edrington, Cherlyn worked as a Marketing Executive at Borneo Motors Singapore Pte Ltd and held the position of Senior Marketing Executive at Vanitee. Cherlyn holds a Bachelor's degree in Marketing from RMIT University and a Diploma in Business IT from Singapore Polytechnic.