Kirsten Spence

Kirsten Spence is a seasoned marketing professional with extensive experience in various sectors, including the beverage and travel industries. Currently, Kirsten serves as the Regional Marketing Lead for Middle East, Africa, and India at Edrington, having joined in February 2021. Previous roles include Head of Global Marketing Communications at The Travel Corporation and Market Strategy Lead for Emerging Markets & Australasia at VisitScotland. Kirsten has also held significant positions at well-known hospitality and media companies, such as Edrington and InterContinental Hotels Group, managing marketing communications and consumer experiences. Educated at prestigious institutions, including Glasgow Caledonian University and Nottingham Trent University, Kirsten has qualifications in Marketing, Communication, and Wines & Spirits, complemented by a diploma in Single Malt Whisky from the Edinburgh Whisky Academy.