Craig Hebert

Craig Hebert has a diverse work experience spanning over two decades. Craig began their career in 1998 as an Advertising Specialist for Judy Lindsay Team Real Estate, where they were responsible for planning and measuring marketing campaigns and designing sales collateral. Craig also built their first website and implemented a lead generation tracking database.

Hebert then worked as the Head Webmaster for Webstorm Media, Inc. from 2000 to 2003 before transitioning to freelance work as a Creative Designer. During this time, they designed logos, print ads, and websites, and also ran email campaigns. Craig edited and encoded videos for web audiences and implemented various technologies for different projects.

In 2003, they joined the International Centre of Winnipeg as a DINN Project Tech Specialist, where they recreated the website in Joomla CMS, produced e-learning content, and developed training materials for future site administrators.

From 2007 to 2011, Hebert served as the CTO/Technology Partner for Mi Apogeo, Inc., an online magazine targeting US Latinos. Craig built and managed their website, tailored content for client ad campaigns, and optimized rich media ad campaigns in multiple languages.

Craig then worked as a Project Manager and Digital Media Developer for Edge Marketing Strategies from 2011 to 2015, managing various projects and developing digital media solutions.

In 2015, Hebert held the role of Marketing and Market Research Specialist at Reliance Products Ltd. for a brief period.

From 2015 to 2018, they worked as a Web and Social Media Specialist for the Manitoba Institute of Trades and Technology. Here, they implemented digital strategies and campaigns to increase domestic recruitment and grew the social media audience across various channels. Craig also tracked conversion events through Google Analytics to optimize marketing efforts.

In 2018, Hebert joined Robertson College as a Digital Marketing Specialist, where they focused on CRM and analytics. Craig later became the Director of Systems and Analytics at Education Canada Group, continuing their work in business analysis, automation, marketing technology, and data management.

Overall, Hebert's work experience demonstrates a strong background in marketing, digital media, technology, and analytics.

Craig Hebert attended the Applied Multimedia Training Centre from 1997 to 1998, where they pursued a degree in Multimedia Design & Communications with a focus on Graphic Design. Prior to that, they studied English Language and Literature/Letters at The University of Winnipeg from 1994 to 1997. Additionally, Craig obtained the certification for "Introduction to User Experience Design" from Coursera, although the specific month and year of completion are not provided.