Peter Laing is a seasoned financial services professional with extensive experience in practice management and advisor coaching across various institutions. Currently serving as a Senior Consultant at Edward Jones since 2021, Peter focuses on enhancing asset gathering and promoting a goals-based approach to financial planning. Prior roles include Wealth Management Practice Specialist at Prospera Credit Union, where Peter coached advisors on asset growth, and Senior Leader at ATB Financial, overseeing tools for advisor coaching. Additional experience includes practice management roles at CIBC, sales leadership at Manulife and Sun Life, and regional management at TD. Peter holds a BA from Western University and multiple certifications, including Certified Sales Professional and Associate Certified Coach through the International Coach Federation.
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