Edward Snell & Co Pty Ltd
George Immelman is a seasoned professional in account management and financial advisory, currently serving as a Financial Advisor at Discovery Limited since August 2024, and as the National Key Account Manager at Edward Snell & Co Ltd since January 2022. Previously, George held the position of Senior Key Account Manager at Pernod Ricard from October 2015 to December 2021, managing significant retail accounts and driving volume growth through strategic campaigns and data analysis. Prior experience includes roles at Sage Pastel Payroll, where George progressed from Helpdesk Support to Professional Services Manager, emphasizing relationship management and sales opportunities. George holds a Bachelor of Commerce degree in Business Administration and Management from the University of South Africa, completed between 2012 and 2016.
Edward Snell & Co Pty Ltd
Edward Snell & Co is an independent spirits group guided by a purpose to pursue greatness for good. The company has capabilities in spirits distillation, manufacturing, distribution, sales and marketing. With a portfolio of award-winning local and international brands, and powered by people who seek to achieve great things, our goal is to create a future that is good for all. Founded in 1848, Edward Snell & Co is the largest independent spirits company in South Africa. We have more than 23 brands in our stable, which include our own local brands and representing four key international principal portfolios namely that of William Grant and Sons, Remy Cointreau, Proximo and Stroh. We market these brands in various African and International markets, including South Africa, Mozambique, Namibia, Abu Dhabi, Swaziland, Botswana, Tanzania, Ghana, Kenya and Zambia amongst others. With long term sustainability at the core of our business, we conduct our operations in ways that serve the interests of all our stakeholders: Our staff, customers, consumers, principals, suppliers and the local communities in which we operate. Driving sustainable stakeholder engagement is at the heart of our business, therefore not simply to create value, but to share it. Ultimately, this desire is rooted in our purpose: To pursue greatness for good.