Edward Snell & Co Pty Ltd
Le Roux van Niekerk is a seasoned sales and account management professional with extensive experience in the beverage industry. Currently serving as the National Key Account Manager at Edward Snell & Co Ltd since March 2016, Le Roux is responsible for maintaining key account relationships, achieving market share targets, and managing trade agreements. Previous roles include National Sales Manager at Simonsvlei Winery, where strategic business plans were developed to enhance market competitiveness, and Sales Team Lead at South African Breweries, focusing on training and mentoring sales teams. Le Roux holds a Bachelor of Commerce in Marketing from Stellenbosch University and has a strong foundation established at Paul Roos Gymnasium, where Grade 12 was completed.
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Edward Snell & Co Pty Ltd
Edward Snell & Co is an independent spirits group guided by a purpose to pursue greatness for good. The company has capabilities in spirits distillation, manufacturing, distribution, sales and marketing. With a portfolio of award-winning local and international brands, and powered by people who seek to achieve great things, our goal is to create a future that is good for all. Founded in 1848, Edward Snell & Co is the largest independent spirits company in South Africa. We have more than 23 brands in our stable, which include our own local brands and representing four key international principal portfolios namely that of William Grant and Sons, Remy Cointreau, Proximo and Stroh. We market these brands in various African and International markets, including South Africa, Mozambique, Namibia, Abu Dhabi, Swaziland, Botswana, Tanzania, Ghana, Kenya and Zambia amongst others. With long term sustainability at the core of our business, we conduct our operations in ways that serve the interests of all our stakeholders: Our staff, customers, consumers, principals, suppliers and the local communities in which we operate. Driving sustainable stakeholder engagement is at the heart of our business, therefore not simply to create value, but to share it. Ultimately, this desire is rooted in our purpose: To pursue greatness for good.