EF Education First
Henrik Eliasson is a seasoned professional with experience at EF Education First since September 2018. Currently serving as Senior Director of Product Management, Commercial & Data Science, Henrik leads the vision and strategy for digital products and oversees Commercial activities, including global pricing and data science initiatives. Previously, Henrik established the Commercial Steering function and launched innovative tech products, significantly enhancing pricing and merchandising capabilities. In earlier roles, Henrik successfully managed operations across Southeast Asia, optimizing costs and recruiting local teams. Prior experience includes roles at Red Bull and GoPro, contributing to digital and partnership strategies.
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