Sofina Qureshi is an accomplished finance and strategy executive with extensive experience across various sectors. Currently leading Finance + Strategy for the US Domestic Travel Tours business at EF Education First since March 2025, Sofina previously served as Interim CFAO for a large international non-profit and as Chief Financial Officer at Mori, where key financial operations were restructured. Prior roles include Vice President Finance at Thrasio, overseeing a team and general accounting, and managing the Girl Scout Cookie Program as Vice President at Girl Scouts of the USA. Sofina holds an MBA from Harvard Business School and a degree from Georgetown University.
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