Bernadette Dortu

Bernadette Dortu is an experienced professional in strategy and marketing, particularly within the health and pharmaceutical sectors. Currently at FranceTD since January 2018, Bernadette specializes in export strategy, brand protection in China, and cross-border e-commerce. Additionally, Bernadette shares knowledge as a lecturer at various educational institutions, including EFAP, ISCOM, ISEG, ESG Tours, and Digital College, focusing on social media and BtoC communication strategies for the Chinese market. As the founder and consultant of Maxity from April 2004 to June 2021, Bernadette supported luxury brands in increasing sales to Chinese tourists. Bernadette also served as President of the APM Paris S'Eveille club and held the position of General Director at ID Source from April 1990 to October 2015, leading a design and communication agency. Bernadette's academic background includes a Licence in International Marketing from Université Paris Nanterre.