Martina Ponzo

Martina Ponzo is an experienced Marketplace Account & Buyer Specialist currently working at Atida eFarma since July 2024. In this role, Martina manages Amazon and TikTok Shop accounts, oversees client and supplier relationships, and develops media and promotional plans while analyzing performance metrics and key performance indicators. Previously, at BRANDON GROUP, Martina held positions as a Marketplace Account Specialist and Junior Account, managing B2B and B2C operations across major marketplaces such as eBay and Amazon. Martina's early career includes a Marketing Specialist role at Mediasail Marketing Management, focused on target and competitor analysis, content creation, and strategic communication development. In addition, Martina served as a Communication and Event Planner Assistant at Atelier Ponzo, where responsibilities included event organization and social media management. Martina holds a Master's degree in Business and Public Communication from Università degli studi Suor Orsola Benincasa and a Master's degree in Publicidad y Relaciones Publicas from Centro Universitario EUSA.