Efes Kazakhstan JSC FE
Irina Sireyeva is an experienced professional in brand management and marketing, currently serving as a Brand Supervisor at Efes Kazakhstan JSC FE since March 2023. Prior roles include Brand Manager positions at Almaty Trade and Kazakhstan Wine & Spirits, as well as Trade Marketing Manager and Brand Manager at Pernod Ricard Kazakhstan. Irina has a strong background with Red Bull, holding roles that included Consumer Collecting Manager and defensive line, where responsibilities ranged from business planning to budget management and team training. Earlier experience also includes positions as a Personal Assistant at PFEC and Distribution Manager at Sulpak Electronics. Irina holds a Bachelor's degree in Finance from the University of International Business, Almaty.
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Efes Kazakhstan JSC FE
Efes Kazakhstan is a part of the Anadolu Group, founded in 1950. Anadolu Group operates in 7 sectors (beer, non-alcoholic beverages, retail, agriculture, automotive, stationery, and energy) across 19 countries with approximately 80 companies and 95,000 employees. In Kazakhstan, the Anadolu Group is represented by two companies – Efes Kazakhstan and Coca-Cola İçecek. Currently, Efes Kazakhstan owns two breweries, one in the Almaty region and one in Karaganda. The company employs 1,000 people. Efes Kazakhstan offers a range of beer brands in the Kazakhstan beer market that cater to different market segments, including Efes Pilsener, Kruzhka Svezhego, Beliy Medved, Miller Genuine Draft, Bremen von Lustig, Bavaria, Velkopopovický Kozel, Amsterdam Navigator, Khmelnoy Los, Zhigulevskoye, Slavna PRAGA, and more.