Effect Sport
Renato Dias Garcia is an experienced sales and business development professional with a strong background in diverse industries, including sports, healthcare, and technology. As the current Sales Director at Effect Sport since December 2023, Renato previously held similar roles at Vision Group Retail and Dr.Market, where notable accomplishments include creating sales strategies and launching Brazil's first B2B healthcare marketplace. Renato's career also features significant contributions to the Rio 2016 Olympic Games as the Sponsorship Sales and Partnership Manager, successfully raising over $1 billion for the event. Additional experience includes leadership positions at Nokia, Lemminkäinen, Editora Globo, and Plarcon Engineering, complemented by an MBA and a degree in Civil Engineering from Pontifícia Universidade Católica do Rio de Janeiro.
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Effect Sport
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Being a reference in sport marketing in Brazil, Effect Sport plans and implements projects in live marketing, sport events, media partnerships, digital marketing, branded content, strategic consultory, sponsorships, activations, integrated communication, sportstech and hospitality. Among our own projects, we sign up for Rei e Rainha do Mar, Grangiro, Raia Rápida, Meia Maratona do Cristo, and several others.