About 
Effective Training Associates, Inc. (WBENC) is a global leader in providing courses to improve and advance essential management and leadership skills for managers, engineers, scientists, and technical professionals. ETA courses, led by our subject-matter experts, develop skills that enhance individual and team productivity: interpersonal communication, collaboration, influence, business writing, presentations, and project management. ETA delivers in-person and virtual training throughout the USA, UK, Europe, Asia-Pacific, and India, available in multiple languages.

ETA has a 35-year track record of working as the training source for leading tech and Biotech companies. Since 1989, we have provided skills development courses in the Bay Area sponsored by the Institute of Electrical and Electronics Engineers (IEEE) Engineer Technology and Engineering Management Society (TEMS, SCV).

Our courses teach business skills that boost productivity and advance careers:
- Management and Leadership 
- Interpersonal Communication 
- Project Management 
- Writing Skills
- Business Skills 
- Presentation Skills 

ETA course content is tailored to the training objectives and culture of each organization. Our goal is to help navigate through current issues, e.g., “Cross-Functional Collaboration and Influence” in a hybrid business environment and “Be a Trusted Advisor.”

We offer: 

- In-Person: Skill-building courses tailored to meet your training needs, delivered globally. 

- Virtual Courses: Highly interactive live modules delivered by engaging and experienced instructors. 

- Public Calendar: Our most popular courses are offered on a public basis – a real plus for companies large and small that need to train a few employees at a time.

What our clients say
“Effective Training Associates is a tremendous partner with Maxim Integrated since 2012. ETA has delivered management skills to our growing team and has become an integral part of the talent development organization."


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